2025, Vol. 13, Issue 3, Part B

author(s)
Ravinesh Mishra, Pooja, Bhartendu Sharma and Priya Sharma

abstract
Personalized medicine, also known as precision medicine, is an innovative approach to healthcare that tailor’s medical treatment to the individual characteristics of each patient. By utilizing genetic, environmental, and lifestyle factors, personalized medicine aims to optimize treatment efficacy while minimizing adverse effects. This paradigm shift in healthcare is enabled by advances in genomic sequencing, biomarker identification, and the integration of big data and artificial intelligence. Personalized medicine holds the promise of transforming how diseases, particularly complex ones like cancer, cardiovascular diseases, and neurological disorders, are diagnosed and treated. Through pharmacogenomics, targeted therapies, and precision diagnostics, treatments can be customized based on an individual's genetic makeup, leading to more effective and individualized care. However, challenges remain in terms of cost, accessibility, regulatory frameworks, and ethical considerations, including privacy and genetic discrimination. Despite these hurdles, the future of personalized medicine appears promising, with ongoing research and technological advancements paving the way for wider implementation. The integration of artificial intelligence, genomic data, and wearable health devices further enhances the potential of personalized medicine to provide real-time, adaptive treatment strategies. As personalized medicine continues to evolve, it has the potential to revolutionize healthcare by providing more accurate, efficient, and patient-centered care.